Sugar Ridge Resort
Have worked with client since:
11/15/2018
Sugar Ridge -Antigua’s Luxury Boutique Resort
Providing exceptional service and first-class amenities.
The resort offers 60 chic guestrooms, housed in 15
two-story buildings tiered on the hillside, all with large, private verandas that
look out over tropical gardens or the Caribbean Sea.
Sweet Ideas, Become Sweet Realities
DATE
June, 2018 - April, 2020
CLIENT
Sugar Ridge Resort
CATEGORY
Brand Marketing
The Challenge
One unique policy of the resort is its accessibility to the local market. The restaurants and lounges once frequented by locals had experienced a decline from the period 2016- 2018 despite the resort’s superior offerings, price points and premium entertainment value.
Sugar Ridge needed to reverse the decline with a yuniq digital strategy and execution.
Our Approach
We created a sub-brand identified as the Scene at Sugar Ridge which fused the luxury of the resort with the energy and vibe of the local nightlight. We channelled this energy through to a localized psychographic that titled more toward a local, young, and sophisticated clientele. Want to dine, lounge, dance in a luxurious setting, the this was your “scene at Sugar Ridge”.
Unify. Simplify. Amplify.
Ken Carbone
Outcome
The buzz was just becoming loud enough for all night-lifers, that longed for sophistication, to hear. Then came the Pandemic ! To be continued…
