ECAB
Our Future, Our Bank
Client Established:
09/09/2010
how it began
The formation of ECAB came about after the major liquidity problems faced by its originating bank (Bank of Antigua) in 2009. The Eastern Caribbean Central bank had been forced to intervene after panic-stricken depositors rushed to withdraw their money on the heels of news that owner, Allen Stanford, was facing fraud charges in the United States and his assets had been frozen.
Some companies outgrow their original missions and need to communicate the change to their customers. Others can simply change their name to reflect new business directions. Others, like ECAB need to overcome negative public perceptions or correct erroneous impressions about who they are and what they do.
then this
Today, ECAB is one of the largest if not the largest financial institutions in the region. Would the development of a brand that reflected the company’s vision have anything to with it?
Well, this is my version of the story … so yes… the initial and continued success of the bank has everything to do with the verbal and visual identity.
