Myst Carnival – A Revolutionary Carnival Brand
The journey of a band that began with the creation of an iconic and dynamic brand!
The Brand Experience is the Brand.
DATE
June, 2008 - April, 2019
CLIENT
Myst Carnival Inc.
CATEGORY
Brand Stategy , Advertising
The Challenge
The challenge was introducing a novel product to a market that was steeped in tradition. The main players in a limited market had a stranglehold on 90 plus percent of the clientele. We needed to creatively disrupt and simultaneously inject engaging and compelling touchpoints.
Our Approach
So here’s what we did – Brand development & Strategy ,Experiential, Content Strategy, Social, Channel Strategy, Direct Photography, Integrated Campaign, Environmental Design, Digital Design, Web Design… and of course sampled to the product.
“I’d prefer to have my ideas loved or hated rather than not remembered.”
On set of Directing a shoot for Ad Campaign.
Outcome
Myst Carnival from its inception has adopted a philosophy that embeds creativity and innovation. This has resulted in a distinguised brand identity and total domination of the market.
